About Us

Empowering leaders and teams to thrive

At CoTeam Labs, we empower leaders and teams to thrive in today’s fast-changing, complex world.

By blending experiential learning, expert coaching, and cutting-edge team simulations, we help individuals and organizations develop the interpersonal deep “soft” skills necessary for success:

Collaboration, adaptability, and emotional intelligence. Our mission is to transform the way leaders and teams operate—fostering trust, innovation, and real-world impact across industries.

Built through collaboration

At CoTeam Labs, we believe that exceptional teams are built through collaboration, trust, and adaptability. In a world where technical expertise alone is not enough, we focus on cultivating the “soft” skills that enable teams and leaders to thrive—skills like emotional intelligence, creativity, and effective communication. Through our innovative learning approach, we provide a platform where teams can grow together in a safe, immersive environment.
Programs rooted in research
Our programs are rooted in over two decades of research and practice in leadership development, team dynamics, and human potential. By leveraging virtual simulations and expert coaching, participants engage in hands-on experiences that mirror real-world challenges. This allows them to practice, fail safely, and refine their skills, building confidence, self-awareness and resilience along the way. Our approach ensures that learning is not just theoretical but deeply integrated into day-to-day operations, driving meaningful results.
Passionate about community
At CoTeam Labs, we’re passionate about fostering a richly diverse, global community of leaders and teams who are equipped to navigate the complexities of the modern workplace. Whether you’re a seasoned executive or an emerging leader, our mission is to help you build the foundations for lasting success—one team at a time.
Our Story

Redefining the way leaders and teams develop

At CoTeam Labs, we’re redefining the way leaders and teams develop. Our story begins with a simple yet powerful idea: the most valuable skills in today’s world are often the hardest to teach. Skills like collaboration, emotional intelligence, and adaptability—commonly called “soft skills”—are essential for thriving in a global knowledge economy marked by rapid change and complexity.

Founded by Phillip Crockford, CoTeam Labs emerged from decades of research and practical experience in leadership development. We recognized that traditional training methods—like workshops, lectures, and online courses—often fall short when it comes to building these critical capabilities. Instead, we created an experiential learning platform where leaders and teams can engage in immersive simulations, receive expert coaching, and practice the art of collaboration in a psychologically safe environment.

Our approach is grounded in science and real-world application. Participants work together in dynamic, game-based scenarios that challenge them to solve problems, communicate effectively, and adapt to changing circumstances. This hands-on method allows individuals to fail safely, reflect on their experiences, and translate their learning into impactful changes in their professional lives. Whether you’re a senior executive or an emerging leader, CoTeam Labs offers a transformative experience that drives personal growth and organizational success.

Join us in our mission to build a global community of resilient, innovative, and high-performing teams. Together, we can navigate the challenges of today’s workplace and create a future where collaboration and trust are the cornerstones of success.

Meet Our Founder

When Phillip Crockford founded CoTeam Labs, he set out to address a pressing need: equipping leaders and teams with the skills to not only survive but thrive in an era defined by rapid change and complexity. With a background spanning leadership coaching, human potential research, and innovative education practices, Phillip has spent over 40 years exploring how individuals and teams grow best.

Phillip’s journey into transformative team-building began in unexpected places. From coaching Olympic athletes to advising the U.S. Army Organizational Effectiveness Command, his career has always revolved around unlocking human potential. His early exposure to arcade games and later involvement in virtual simulations provided a unique perspective on the power immersive environments have to foster collaboration, resilience, and innovation. These insights inspired the creation of CoTeam Labs as a groundbreaking platform for experiential learning.

“Leadership and teamwork are not abstract concepts; they are embodied practices that require ongoing effort and real-world application,” Phillip explains. “At CoTeam Labs, we’ve designed a space where people can practice self-awareness skills safely, learn from their mistakes, and build the trust and adaptability needed to lead effectively.”

Ready to transform your team?

Don’t let friction or missed opportunities hold your team back. With the right tools and coaching, your team can turn obstacles into achievements. Your team’s success starts here. Let us show you how play-based learning and expert coaching can transform your team’s collaboration.